Logo Design Tip

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When considering what design to choose for your logo or brand mark, make sure that it translates well into its simplest form (black and white). A logo that is dependent on color, or gradients, etc. will limit its application use. It may look stellar on your website, but fails miserably on a Polo shirt. Your logos complexity needs to be reducible to stark components. Build from black and white up, not the other way round.

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