Brand identity development is similar to corporate identity, but different in the idea that many times a “Brand” is not the company but a “Product” or “Service” of a company. Many of the principle elements of development are the same but differ by the fact that this identifiable “Brand” is only one entity or product of a larger family.
Brand identity is the total invitation that a brand makes to consumers – the promise it makes. Brands may consist of features and attributes, benefits, performance, quality, service support, and the values possessed. A brand can be viewed as a product, a personality, a set of values, and a position it occupies in the minds of consumers. Brand identity is everything the company wants the brand to be seen as.
The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity – it affects the personality of a product, company or service.
Coming in from outside, Vocal Minds can take a fresh look at the messages you are sending. One advantage VM has is that we are less likely to take things for granted. Our brand identity research and analysis is completely objective. Even in a crowded field; even if your product or service is like your competition – your company and its brand identity can be different. Your brand’s fingerprint is the key to standing apart from the rest. And that is where VM can help.
Contact Vocal Minds today to see how your company can benefit from VM’s Brand Identity Development services.