Vocal Minds believes that your corporate identity should look just as good in 15 foot letters on top of your company headquarters as it does at a half inch tall on your business card. Considering everywhere your identity will be used, its design and use will be one of the most important decisions your corporation makes. Your corporate identity is not just about what is on the paper, it is the deep impression a corporate identity makes on a person.
In marketing, a corporate identity is the “persona” of your corporation which is designed to facilitate the fulfillment of your business objectives. Often referred to as organizational identity, corporate identity helps organizations answer questions like “who are we?” and “where are we going?”
Creating a strong corporate identity begins with understanding of your market and the evaluation of the uniqueness of your company. Vocal Minds makes certain that your identity will compliment both your corporation and your target audience. Our custom approach will guarantee your corporate identity will establish distinction and stand the test of time. In general, this amounts to the development of a corporate title, logo, color palette, typography, tag line and other elements to create a uniform look and feel for your corporation – end product being a corporate identity that can be used in simple production of business cards and letterhead to a national advertising campaign.
Contact Vocal Minds today to see how your company can benefit from VM’s Corporate Identity Development services.