Vocal Minds » Vocal Times

Queenie’s Ice Cream

vocalminds — Sun, 15 Feb 2015 14:56:15 +0000

Having a blank canvas (or maybe in this case an empty bowl) is both fun and challenging. Queenie’s is a boutique ice cream producer with a wealth of internal personality and (pardon the pun) flavor. When asked to rework their website and collateral material, Vocal Minds went to the color palette to create pieces with the same vibrancy as the team behind Queenie’s. The results are bold and a bit brash, but deliver the scoop on Queenie’s in a fun way.

Queenie’s Ice Cream

Costa Logo Development

vocalminds — Sun, 15 Feb 2015 13:35:51 +0000

A good logo or brand mark should convey the essence, ideal, or main purpose of the brand/company. Try to say too much, and it can quickly become a jumble. When it came time to redesign the Costa: Mechanical & Refrigeration logo, Vocal Minds stripped away any clutter and created a mark that concisely gets across the a) Company Name, b) Mechanical element, and c) Refrigeration element. The shape was kept solid (effectively still a circle) with bold, interlocking pieces. The net result is a quickly identifiable mark that will serve this client well into the future.

Logo Design Tip

vocalminds — Wed, 10 Dec 2014 15:48:35 +0000

When considering what design to choose for your logo or brand mark, make sure that it translates well into its simplest form (black and white). A logo that is dependent on color, or gradients, etc. will limit its application use. It may look stellar on your website, but fails miserably on a Polo shirt. Your logos complexity needs to be reducible to stark components. Build from black and white up, not the other way round.

Disgusting Burger and Beer Klub

vocalminds — Tue, 09 Dec 2014 17:34:44 +0000

Some clients want to put the “meat” of what they’re doing right in your face. Cape Coral, Florida’s Nevermind is one such place. Bold, brash, and unapologetic in their approach, they ask Vocal Minds to stretch their creative legs and create brand marks with just as much punch. The Disgusting Burger and Beer Klub logo literally sandwiches the idea into a single icon and utilizes a strong, thick typeface to further promote the audacious name.